guideBackend for Mobile Apps: What Developers Actually Need
A practical guide to backend choices for mobile apps, covering data, auth, scaling, and when a managed backend makes more sense than DIY.
Mobile App Development
7 articles found
guide
guideMarketing Technology Holiday Playbook for Mobile App Campaigns
A practical marketing technology guide to holiday mobile app campaigns. Learn omnichannel playbooks, re-engagement flows, and KPIs to lift retention without spamming.
guideDaily Push Notification Targeting for Mobile Games
Build a daily push notification routine for mobile games with smarter timing, segmentation, personalization, and frequency capping to lift retention without opt-outs.
articlePush Notification vs. SMS: How Marketers Pick the Right Channel Every Time
Push notification or SMS? Use push for in-app action, SMS for must-see alerts, and combine both with push-first, SMS-fallback journeys that cut churn and protect opt-ins.
guideUser Journey Stages Mobile Application Developers Can Use
Mobile application developers can’t improve retention by guessing. Learn the key user journey stages, what to measure in each, and how to time push and in-app messages without slowing engineering.
newsCreating Apps in a Playable Feed: From Vibe Coding to Real Products
Creating apps is shifting from big releases to prompt-to-playable micro apps. Learn a practical workflow for adding auth, storage, realtime, and push without losing vibe-coding speed.
guideA Practical Guide to Picking a Backend That Integrates Cleanly With iOS
Learn how to choose a backend for iOS that integrates fast: SDK fit, APNs, real-time updates, security, and lock-in trade-offs for indie developers.