SashiDo Push Notifications vs Airship

Hosting + Push from $4.95/mo vs $25,000+/year Enterprise Minimums

Airship targets Fortune 500 enterprises with $25,000-35,000/year minimums for 250K-500K MAUs, SDK integration (2-8MB iOS, 1-2 weeks setup), and enterprise sales process. SashiDo includes unlimited push notifications with Parse Server hosting from $4.95/mo. Pay for infrastructure (requests, database, traffic), not per-user push fees. Direct APNs/FCM integration for maximum delivery reliability, 15-minute setup, and open-source foundation with data portability.

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Feature-by-Feature Comparison

Enterprise complexity and costs vs developer-friendly infrastructure

Pricing & Cost

Feature
SashiDo
Airship
Pricing Model
Included with hosting (from $4.95/mo for infrastructure)
Enterprise MAU-based, opaque ($25k-50k+/year)
Total Cost at 5K Users
$4.95-15/mo (hosting + push included)
$18,000+/year minimum ($1,500/mo)
Total Cost at 50K Users
$25-50/mo (hosting + push included)
$25,000-30,000/year ($2,083-2,500/mo)
Total Cost at 500K Users
$150-300/mo (hosting + push included)
$35,000-60,000/year ($2,917-5,000/mo)
Pricing Transparency
Public pricing, predictable costs
Sales-only, custom quotes, hidden onboarding fees
Hidden Fees
None
Onboarding fees, support tiers, SMS/email separate, CDN add-ons
Free Tier
10-day trial, all features
Limited dev tier (1K users), locked features

Reliability & Performance

Feature
SashiDo
Airship
Delivery Architecture
Direct APNs/FCM (no wrapper layer)
Wrapper over APNs/FCM (adds latency hops)
Delivery Method
Direct APNs/FCM (no middleman)
Wrapper layer over APNs/FCM (adds hops)
Dropped from Infrastructure
Zero (direct to APNs/FCM)
Wrapper layer can delay or fail
Throughput
Scalable (millions/sec via APNs/FCM)
400K messages/sec (2018 benchmark)
Delivery Latency
Direct connection, sub-second
Multi-hop (your app → Airship → APNs/FCM → device)
Uptime SLA
99.9% included
99.5% (43.8hrs downtime/year possible)
Debugging & Diagnostics
Advanced diagnostics, real-time delivery status, APNs/FCM error codes
Dashboard analytics, requires support for deep issues

Setup & Integration

Feature
SashiDo
Airship
Setup Time
15 minutes (dashboard config)
1-3 days basic, 1-2 weeks production-ready
SDK Size Impact
Minimal (REST API, no separate push SDK)
iOS: 2-8MB, Android: 556KB (dedicated SDK)
Certificate Management
Upload APNs/FCM creds to dashboard, done
Complex: CSR, .p12/.p8 generation, team coordination
React Native Support
Universal JavaScript SDK, works out of box
Dedicated @ua/react-native-airship SDK required
Expo Compatibility
Works seamlessly with Expo Go
No official support, requires eject or custom dev builds
Integration Complexity
Single backend platform
Multiple services to manage, complex workflows

Features & Capabilities

Feature
SashiDo
Airship
Rich Notifications
Images, videos (iOS), action buttons
Images, videos (iOS), action buttons
Segmentation
Unlimited (MongoDB queries, real-time)
Advanced visual builder, predictive churn AI
Real-time Targeting
Direct database queries, instant
Weekly update cycle for Audience Pulse
Platform Support
iOS, Android, Web, all frameworks via REST
iOS, Android, Web, React Native, Flutter, Unity, Xamarin
Analytics
Built-in dashboard, custom queries
Advanced (journey, attribution, cohorts) but slow UI
Multi-Channel
Push included; integrate SendGrid/Twilio for email/SMS
Push/email/SMS/wallet/in-app (email/SMS charged separately)

Support & Migration

Feature
SashiDo
Airship
Support Response
1 business day (often 8-12 hours), human support
Tiered: 30min-4hrs (Platinum), days-weeks (Silver)
Support Quality
Included with all plans
Premium tiers cost extra, slow per G2 reviews
Migration Difficulty
Simple (standard APNs/FCM, open Parse Server)
Complex (proprietary APIs, journey rebuilds, weeks-months)
Vendor Lock-in
None (open-source Parse, exportable data)
High (proprietary platform, custom integrations lost)
Data Portability
Full database export, standard MongoDB
Limited exports, proprietary data models

Note: We've done our best to present accurate information based on publicly available data and customer feedback. If you notice any inaccuracies, please let us know.

Why Developers Choose SashiDo Over Airship

Eliminate enterprise pricing traps and SDK complexity

No Enterprise Pricing Trap - Save $25,000+/Year

Airship charges $25,000-35,000/year minimum for 250K-500K MAUs with opaque enterprise pricing requiring sales calls. Third-party benchmarks confirm it's "widely considered one of the most expensive options" and "barely possible for small and medium-sized enterprises to afford." SashiDo hosting starts at $4.95/mo and includes unlimited push. Pay for infrastructure (requests, DB, traffic), not arbitrary per-user push fees. Save 95%+ on total costs. See our transparent pricing.

Direct APNs/FCM vs Wrapper Layer Delays

Airship sits between your app and APNs/FCM (Your app → Airship servers → APNs/FCM → device), adding latency hops and failure points. Users report 2+ hour delays during incidents and "test emails taking up to 15 minutes." Airship's 99.5% SLA allows 43.8 hours downtime/year. SashiDo uses direct APNs/FCM integration with 99.9% uptime (4.4 hours/year), eliminating wrapper layer delays and maximizing delivery reliability. Zero dropped notifications from our infrastructure. Advanced diagnostics show real-time delivery status with APNs/FCM error codes.

15 Minutes Setup vs 1-2 Weeks

Airship requires complex certificate setup (CSR generation, .p12/.p8 conversion), SDK integration (2-8MB iOS, 556KB Android), platform-specific configuration, and 1-3 days for basic setup or 1-2 weeks for production-ready implementation. React Native needs dedicated SDK; Expo has no official support (requires eject). SashiDo setup: upload APNs/FCM credentials to dashboard, call Parse.Push.send(), done. 15 minutes to production, no SDK bloat, works with Expo Go.

No Vendor Lock-In (Airship Traps Your Data)

Airship uses proprietary APIs, custom data models (Channel IDs, Named Users), and platform-specific journey definitions that don't export to competitors. Migration requires rebuilding campaigns manually, taking weeks-months with dual-provider overlap. G2 reviews report "unintuitive tool with poor UX/UI" and support taking "days or weeks" on lower tiers. SashiDo runs open-source Parse Server with standard MongoDB. Export entire database anytime, migrate to any Parse host or self-host. Your data, full control.

Real-Time Segmentation vs Weekly Updates

Airship's Audience Pulse updates weekly—you can't target users based on behavior from the last few hours. Segmentation limited to visual builder constraints. Airship targets large marketing teams needing "no-code" tools, not agile product teams. SashiDo provides unlimited real-time segmentation through MongoDB queries. Target users based on any data field, updated instantly. Cloud Code enables custom trigger logic without platform limitations. Built for developers who need speed and precision.

Included Support vs Tiered Upsells

Airship charges extra for Gold/Platinum support tiers. Silver (base) offers 4-hour critical response, 1 business day for major issues. G2 reviews report support tickets "take days or weeks to resolve" with recommendations to "hire a TAM" for complex issues. SashiDo includes human support (8-12 hour response, often faster) with all plans. No premium tier required for fast, quality support from engineers who know Parse Server and push notifications inside out.

Is Airship right for you?

Airship is a sophisticated enterprise platform trusted by Netflix, Airbnb, and Alaska Airlines, with advanced features like predictive churn AI, multi-channel journey orchestration (push/email/SMS/wallet), and dedicated account managers. However, developers report challenges: enterprise pricing starting at $25,000-35,000/year (third-party sources describe as "barely possible for small and medium-sized enterprises"), SDK integration taking 1-2 weeks for production deployment, G2 reviews mentioning UX complexity and delays, wrapper layer architecture, and migration complexity. Many choose SashiDo for infrastructure-based pricing (hosting from $4.95/mo vs $25k+/year), direct APNs/FCM integration for maximum delivery reliability, 15-minute setup with REST API approach, and open-source foundation with data portability.

Consider SashiDo Push Notifications if you:

Can't justify $25,000-35,000/year enterprise minimums for basic push needs
Need maximum delivery reliability with direct APNs/FCM, not wrapper layer delays
Building on React Native or Expo (Airship has no Expo support, requires eject)
Want 15-minute setup, not 1-2 weeks of SDK integration and certificate juggling
Need real-time segmentation, not weekly Audience Pulse updates
Avoiding vendor lock-in (Airship's proprietary APIs trap migrations for months)
Want transparent, predictable pricing—not opaque sales negotiations
Small-to-medium business (Airship targets Fortune 500 with $1B+ revenue)

Common Questions

How much does SashiDo cost compared to Airship's $25,000+/year enterprise pricing?

SashiDo hosting starts at $4.95/mo ($59/year) and includes unlimited push notifications at no extra cost. You pay for infrastructure (API requests, database size, traffic), not per-user push fees. Airship requires $25,000-35,000/year minimum for 250K-500K MAUs with opaque enterprise pricing, onboarding fees, and tiered support costs. At 50K users, SashiDo costs ~$25-50/mo total vs Airship's $2,083-2,500/mo. Save 95%+ on total costs while getting complete backend infrastructure, not just push. See our transparent pricing.

Why does Airship take 1-2 weeks to set up while SashiDo takes 15 minutes?

Airship requires complex certificate setup (CSR generation, .p12/.p8 file conversion, team password coordination), dedicated SDK integration (2-8MB iOS, 556KB Android), platform-specific configuration for iOS/Android, and extensive testing across environments. React Native requires separate @ua/react-native-airship SDK; Expo has no official support, forcing custom dev builds. Documentation states Message Center integration alone took "weeks or months" before SDK 7.0 improvements. SashiDo setup: upload APNs/FCM credentials to dashboard, call Parse.Push.send() from Cloud Code, done. No SDK bloat, works with Expo Go, production-ready in 15 minutes.

Can I migrate from Airship without losing campaigns and data?

Airship migration is complex and takes weeks-months. The platform uses proprietary APIs, custom data models (Channel IDs, Named Users), and platform-specific journey definitions that don't export to competitors. You must manually rebuild campaigns, recreate segmentation logic, and run dual providers for 30-60 days during transition. User reviews report "switching from proprietary wrappers will not be a 5 minute process." SashiDo uses standard APNs/FCM with open-source Parse Server. Export entire MongoDB database anytime, migrate to any Parse host or self-host. Simple token migration, no vendor lock-in. See our migration guide guide.

Why do Airship notifications have delivery delays and how does SashiDo avoid them?

Airship adds a wrapper layer: Your request → Airship servers → APNs/FCM → device. Each hop introduces potential latency. Users report "significant delays" with notifications taking 2+ hours during incidents, RSS-triggered notifications having "up to 15-minute delays by design," and Message Center coupling causing "a few minutes throttling." G2 reviews mention "long delays (test emails taking up to 15 minutes)." SashiDo uses direct APNs/FCM integration eliminating the middleman: Your Cloud Code → APNs/FCM → device. Sub-second delivery, zero wrapper overhead, and you see raw APNs error codes for instant debugging.

Does SashiDo work with React Native and Expo where Airship has issues?

Yes! Airship requires dedicated @ua/react-native-airship SDK with platform-specific native configuration, TypeScript-first interface, and complex initialization. Expo has no official Airship support—developers must eject to bare workflow or use custom development builds. GitHub issues show integration friction. SashiDo uses Parse's universal JavaScript SDK and REST API. Works seamlessly with React Native, Expo Go, Flutter, and all frameworks. No platform-specific native modules, no eject required, no build system issues. Pure JavaScript/TypeScript for push logic.

What happens when my business grows from 50K to 500K users with Airship vs SashiDo?

Airship's enterprise MAU pricing escalates from ~$25,000/year (50K MAUs) to $35,000-60,000/year (500K MAUs)—a 1.4-2.4x increase as you grow. Opaque pricing requires renegotiation. Third-party benchmarks show "costs scale unpredictably" with hidden fees for support tiers, channels, and features. With SashiDo, you pay for infrastructure scaling (from ~$50/mo to ~$200/mo for 500K users), but push notifications stay included with no per-user fees. Predictable costs based on actual usage (requests, storage, traffic), not arbitrary MAU metrics. Scale confidently without pricing cliffs.

Companies that chose SashiDo

Here's what developers are saying about building with SashiDo

Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!

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