SashiDo Push Notifications vs Braze
Complete backend from $4.95/mo vs $60,000+/year enterprise platform
Braze positions as a comprehensive customer engagement platform with AI-powered personalization, cross-channel orchestration (push/email/SMS/in-app/web), Canvas journey builder, and predictive analytics. Pricing starts around $60,000/year with lengthy implementation (teams report months to full deployment), complex data point-based billing, and enterprise sales process. Designed for large marketing teams with dedicated budgets. SashiDo includes unlimited push notifications with Parse Server hosting from $4.95/mo. Pay for infrastructure (requests, database, traffic), not data points or user metrics. Direct APNs/FCM integration, 15-minute setup, developer-friendly. Built for product teams who need reliable push without enterprise complexity.
Feature-by-Feature Comparison
Enterprise marketing platform vs developer infrastructure
Pricing & Cost
Reliability & Performance
Setup & Integration
Features & Capabilities
Support & Migration
Note: We've done our best to present accurate information based on publicly available data and customer feedback. If you notice any inaccuracies, please let us know.
Why Developers Choose SashiDo Over Braze
Developer infrastructure vs enterprise marketing automation
No Enterprise Sales Process - $59/Year vs $60,000+
Braze is an enterprise marketing platform with pricing starting around $60,000/year, targeting large companies ($1B+ revenue) with dedicated marketing teams. Implementation takes 3-6 months with professional services. Designed for sophisticated marketing automation at scale. SashiDo serves a different market: developer-led teams needing push infrastructure with backend. Hosting from $4.95/mo includes push with complete Parse Server backend. Public pricing, instant signup, 15-minute setup. Different tools for different needs—enterprise marketing automation vs developer infrastructure. See our transparent pricing.
Simple Push Infrastructure vs Complex Data Point Platform
Braze uses data point-based pricing (every user action, attribute update, event tracked counts as billable data point). Complex billing that's hard to predict. Requires CDP integration, data mapping, ETL pipelines, and ongoing data governance. Designed for marketing analytics, not developer agility. SashiDo provides simple push via Parse.Push.send(). No data point tracking, no complex integrations. Direct APNs/FCM, unlimited sends, real-time MongoDB queries for targeting. Built for developers who need fast, reliable push without enterprise complexity.
15 Minutes vs 3-6 Months Implementation
Braze implementations typically take 3-6 months with dedicated teams: SDK integration, CDP connector setup, data schema design, Canvas journey building, team training, and ongoing optimization. Reviews consistently mention lengthy deployment timelines. SashiDo setup: upload APNs/FCM credentials, write Cloud Code for targeting logic, send first push. 15 minutes to production. Start sending immediately, iterate quickly, no enterprise implementation overhead.
Built for Developers, Not Marketing Teams
Braze targets large marketing organizations with Canvas visual builder, AI-powered campaigns, Content Cards, Intelligent Timing, and predictive churn. Powerful for sophisticated marketing automation at enterprise scale. Best suited for marketing-led campaigns, less ideal for developer teams who primarily need transactional alerts, user engagement, or feature notifications. SashiDo provides developer-friendly push infrastructure via code (Parse.Push.send(), Cloud Code triggers). Simple, customizable, code-based. Built for product-led development teams.
MongoDB Queries vs Canvas Segmentation
Braze provides Canvas for visual journey orchestration with sophisticated segmentation (events, attributes, predictions, behavioral cohorts). Requires marketing ops expertise to use effectively. Powerful but complex. SashiDo provides MongoDB queries for segmentation—unlimited flexibility with simple code. Query any field, complex AND/OR logic, real-time data access. Cloud Code for custom triggers ("users who bought X but haven't opened app in 7 days"). More control, less complexity, no visual builder learning curve.
Open Source vs Multi-Year Enterprise Contracts
Braze requires multi-year enterprise contracts (typically 24-36 months) with early termination penalties. Proprietary Canvas definitions, custom integrations, and data point infrastructure create massive switching costs. Migration takes months rebuilding workflows. SashiDo runs open-source Parse Server with MongoDB. No contracts, cancel anytime, export data instantly. Migrate to any Parse host or self-host without rebuilding. Month-to-month flexibility vs enterprise lock-in.
Is Braze right for you?
Braze is a leading enterprise customer engagement platform trusted by Fortune 500 brands, with sophisticated features like Canvas journey orchestration, AI-powered send time optimization, predictive churn modeling, cross-channel campaigns (push/email/SMS/in-app/web/Content Cards), and dedicated customer success teams. It excels for large marketing organizations running complex lifecycle campaigns with measurable revenue impact. However, Braze targets enterprises with $1B+ revenue: pricing starts around $60,000/year, implementation takes 3-6 months with professional services, data point-based billing is complex and unpredictable, and multi-year contracts create vendor lock-in. For developer-led teams who need reliable push infrastructure without enterprise marketing complexity, SashiDo provides better value: Parse Server hosting from $4.95/mo includes push, complete backend (database, auth, Cloud Code), 15-minute setup, predictable infrastructure pricing, and open-source foundation with zero lock-in.
Consider SashiDo Push Notifications if you:
Common Questions
How does $4.95/mo SashiDo compare to Braze's $60,000/year enterprise pricing?
Braze and SashiDo serve completely different markets. Braze targets Fortune 500 enterprises ($60,000/year minimum) with dedicated marketing teams running sophisticated multi-channel campaigns. Total first-year cost: $80,000-110,000 including implementation. Designed for enterprise marketing automation with measurable revenue impact at scale. SashiDo targets developer-led teams building products. Hosting from $4.95/mo includes push with complete Parse Server backend. At 50K users: $25-50/mo total. Different tools: Braze for enterprise marketing teams, SashiDo for developer infrastructure. See our transparent pricing.
Braze takes months to implement—how is SashiDo ready in 15 minutes?
Braze implementations require: SDK integration across platforms, CDP connector setup, data schema design and mapping, Currents (data export) configuration, Canvas journey building, team training for marketers, and ongoing optimization. Reviews consistently report "long setup time, months to implement" with dedicated integration teams. SashiDo setup: upload APNs/FCM credentials to dashboard, call Parse.Push.send() from Cloud Code, done. Complete backend ready immediately. Write custom segmentation logic in JavaScript, not visual builders. Developer-friendly simplicity vs enterprise complexity.
Do I need Braze's Canvas and AI features or just reliable push notifications?
Braze excels for large marketing teams running sophisticated multi-channel campaigns with Canvas (visual journey builder), Intelligent Timing (AI send optimization), predictive churn, Content Cards, and cross-channel attribution. Powerful for lifecycle marketing at scale. Best suited for marketing-led organizations, less ideal for developer teams who primarily need transactional push, user engagement notifications, or in-app alerts. SashiDo provides developer-friendly push infrastructure via code. Simple Parse.Push.send() with MongoDB segmentation. Fast, reliable, code-based. Designed for product-led development.
Why does Braze use data point-based pricing and is it better than infrastructure pricing?
Braze charges per data point: every user event, attribute update, session start counts as billable data point. Designed for marketing analytics with detailed tracking, but creates unpredictable costs that escalate with tracking depth. Teams report difficulty forecasting bills. SashiDo uses simple infrastructure pricing: pay for API requests, database size, and traffic. Predictable, scales with actual usage. No data point counting, no surprise bills from increased tracking. Developer-friendly model aligned with infrastructure costs, not marketing analytics abstractions.
Can I migrate from Braze to SashiDo without losing everything?
Braze migration is extremely complex. Proprietary Canvas journeys, Liquid personalization syntax, custom Currents integrations, and data point infrastructure don't export to other platforms. You must manually rebuild campaigns, recreate segmentation logic, and rebuild analytics. Takes months. Multi-year contracts have termination penalties. SashiDo uses standard APNs/FCM with open-source Parse Server. If you later need advanced marketing features, integrate specialized tools (Customer.io, Klaviyo) via webhooks. Migration from SashiDo is simple—export MongoDB and go. See our migration guide guide.
Who should choose Braze over SashiDo and vice versa?
Choose Braze if: You're a Fortune 500 enterprise with $60K+ marketing budgets, dedicated marketing ops team (not just developers), need sophisticated multi-channel orchestration across 6+ channels, require AI-powered predictive analytics, and Canvas ROI justifies $60K+/year investment. Choose SashiDo if: You're a developer-led team building products (not running marketing campaigns), need reliable push infrastructure fast (15 min), want complete backend for $4.95/mo not $60K/year, prefer code over visual builders, and can't justify enterprise complexity for transactional/engagement push.
Companies that chose SashiDo
Here's what developers are saying about building with SashiDo
Vlad
iOS Dev @ producthunt.com
Focus on the product, SashiDo handle the rest.
Kasper Tornoe
CEO @ swipesapp.com
Great support team!
Finn Larsen
Co-founder and CTO @ mustache.dk
It's really simple for both migration and new projects.
Karl Dunkelman
Production Manager @ lightmaker.com
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah
Technical lead @ merchantaccountsolutions.com
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Vlad
iOS Dev @ producthunt.com
Focus on the product, SashiDo handle the rest.
Kasper Tornoe
CEO @ swipesapp.com
Great support team!
Finn Larsen
Co-founder and CTO @ mustache.dk
It's really simple for both migration and new projects.
Karl Dunkelman
Production Manager @ lightmaker.com
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah
Technical lead @ merchantaccountsolutions.com
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Muhamad Jawdat Akoum
Technical Manager and Software Engineer @ mojo-tribe.com
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr
CEO & Co-Founder @ scancandyapp.com
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson
Founder @ lookmark.io
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis
Mobile Developer @ Sayko, Inc.
especially for mobile application developers!
Thanks SashiDo!
Muhamad Jawdat Akoum
Technical Manager and Software Engineer @ mojo-tribe.com
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr
CEO & Co-Founder @ scancandyapp.com
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson
Founder @ lookmark.io
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis
Mobile Developer @ Sayko, Inc.
especially for mobile application developers!
Thanks SashiDo!
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