SashiDo Push Notifications vs Klaviyo

Developer infrastructure vs e-commerce marketing automation

Klaviyo is an e-commerce marketing platform focused on email and SMS with contact-based pricing ($20-60/mo for 500 contacts, $150-400/mo for 10K contacts). Push notifications are a secondary feature with limited capabilities compared to their email/SMS focus. Requires Shopify/WooCommerce integration, complex flow builders, and marketing expertise. SashiDo includes unlimited push notifications with Parse Server hosting from $4.95/mo. Pay for infrastructure (requests, database, traffic), not per-contact fees. Direct APNs/FCM integration, works with any e-commerce platform via REST API, developer-friendly. Built for product teams, not e-commerce marketers.

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Feature-by-Feature Comparison

E-commerce marketing platform vs developer push infrastructure

Pricing & Cost

Feature
SashiDo
Klaviyo
Pricing Model
Included with hosting (from $4.95/mo for infrastructure)
Contact-based ($20-500+/mo, email/SMS focus)
Total Cost at 5K Contacts
$4.95-15/mo (hosting + push included)
$150-300/mo (contact pricing, email/SMS primary)
Total Cost at 50K Contacts
$25-50/mo (hosting + push included)
$500-1,000+/mo (email/SMS heavy, push secondary)
Push-Specific Fees
Included (no extra charge)
Limited push features, email/SMS charged heavily
Free Tier
10-day trial, all features
500 email contacts free, push limited

Reliability & Performance

Feature
SashiDo
Klaviyo
Push Delivery Focus
Primary feature (direct APNs/FCM)
Secondary (email/SMS primary channels)
Delivery Method
Direct APNs/FCM (no middleman)
Klaviyo platform → APNs/FCM
Uptime SLA
99.9% included
E-commerce platform SLA (email-focused)
Push Throughput
Scalable (millions/sec)
Not specified (email/SMS primary)

Setup & Integration

Feature
SashiDo
Klaviyo
Setup Time
15 minutes (dashboard config)
2-4 hours (Shopify/e-commerce integration)
E-commerce Dependency
None (works with any app/platform)
Designed for Shopify, WooCommerce, Magento
Backend Included
Yes (complete Parse Server)
No (marketing automation only)
React Native/Expo
Works out of box
Limited (e-commerce web focus)

Features & Capabilities

Feature
SashiDo
Klaviyo
Push Capabilities
Full-featured (images, actions, segmentation)
Basic push (email/SMS get advanced features)
Email Marketing
Integrate SendGrid/Mailgun via Cloud Code
Advanced (visual builder, flows, A/B testing)
SMS Marketing
Integrate Twilio via Cloud Code
Built-in (two-way SMS, keywords, compliance)
Segmentation
Unlimited (MongoDB queries, real-time)
E-commerce focused (purchase history, CLV, RFM)
Use Case Fit
Any app type (social, productivity, gaming, etc.)
E-commerce only (Shopify, retail, DTC brands)

Support & Migration

Feature
SashiDo
Klaviyo
Support Access
Included (human, 8-12 hour response)
Email/chat support (tier-dependent)
Target User
Developers and product teams
E-commerce marketers
Migration Ease
Simple (standard APNs/FCM)
Complex (e-commerce data, flows, segments)
Vendor Lock-in
None (open Parse Server)
High (proprietary flows, e-commerce integrations)

Note: We've done our best to present accurate information based on publicly available data and customer feedback. If you notice any inaccuracies, please let us know.

Why Developers Choose SashiDo Over Klaviyo

Developer infrastructure vs e-commerce marketing automation

No E-Commerce Marketing Costs - Push Infrastructure Only

Klaviyo charges contact-based pricing for email/SMS marketing: $20-60/mo for 500 contacts, $150-400/mo for 10K contacts, $500-1,000+/mo for 50K contacts. Push notifications are a secondary feature with limited capabilities. Designed for e-commerce brands running lifecycle email campaigns, not developers needing push infrastructure. SashiDo hosting from $4.95/mo includes unlimited push with complete Parse Server backend. At 50K users, pay $25-50/mo total vs Klaviyo's $500+/mo email-focused pricing. Save 80%+ if you only need push. See our transparent pricing.

Push-First Infrastructure vs Email-First Marketing Platform

Klaviyo prioritizes email and SMS with advanced features (visual builders, flows, A/B testing, predictive analytics). Push notifications are basic, secondary feature. Limited push capabilities compared to dedicated push platforms. SashiDo provides push as first-class feature with direct APNs/FCM integration, advanced diagnostics, real-time segmentation via MongoDB queries, and Cloud Code for custom triggers. Built for developers who need powerful push infrastructure, not e-commerce marketers who occasionally use push.

Works with Any App Type vs E-Commerce Only

Klaviyo is purpose-built for e-commerce: Shopify, WooCommerce, Magento, BigCommerce integrations. Segmentation optimized for purchase history, CLV, product views, cart abandonment. Excellent for retail, less suitable for non-e-commerce apps (social, productivity, gaming, SaaS, media). SashiDo works with any app type via REST API. E-commerce, social networks, productivity tools, games, IoT—anything. Universal push infrastructure not limited to retail use cases.

Complete Backend vs Marketing Automation Only

Klaviyo provides marketing automation (email/SMS/push) but no backend infrastructure. You still need database, user authentication, APIs, server logic, file storage—separate services. SashiDo provides complete Parse Server backend: push notifications, MongoDB database, user auth, Cloud Code, file storage, real-time queries, REST/GraphQL APIs. One platform for complete app development. Build products, not just marketing campaigns.

MongoDB Flexibility vs E-Commerce Segmentation

Klaviyo provides powerful e-commerce segmentation: purchase history, customer lifetime value, RFM (recency, frequency, monetary), product affinity, predictive analytics for retail. Excellent for Shopify stores and e-commerce brands. SashiDo provides unlimited MongoDB segmentation on any data structure. E-commerce, social graphs, gaming achievements, productivity metrics—query any field. Flexible for any app type, not specialized for retail use cases.

Developer-Friendly Code vs Marketer Visual Builders

Klaviyo targets marketers with visual flow builders, drag-and-drop email editors, and no-code campaign tools. Powerful for marketing teams without technical skills, but slower and more rigid than code for developers. SashiDo provides code-based push via Parse.Push.send() and Cloud Code. Write custom logic in JavaScript, unlimited flexibility, fast iteration. Developers control everything without visual builder constraints. Built for engineers, not marketers.

Is Klaviyo right for you?

Klaviyo is the leading e-commerce marketing platform used by 150,000+ businesses including Shopify, Uniqlo, and ColourPop. It excels for retail brands with sophisticated email marketing (visual builders, flows, predictive analytics), SMS campaigns (two-way messaging, compliance), and deep Shopify integration. Push notifications exist but are a secondary feature with basic capabilities. Pricing is contact-based ($20-1,000+/mo) optimized for e-commerce lifecycle marketing. For e-commerce brands running email-heavy campaigns, Klaviyo is purpose-built. However, for developers building non-e-commerce apps or product teams needing push-first infrastructure without marketing complexity, SashiDo provides better value: Parse Server hosting from $4.95/mo includes unlimited push with complete backend (database, auth, Cloud Code), works with any app type, code-based flexibility, and 80%+ cost savings vs Klaviyo's email-focused pricing.

Consider SashiDo Push Notifications if you:

Building non-e-commerce apps (Klaviyo is Shopify/retail-focused)
Need push-first infrastructure (Klaviyo prioritizes email/SMS, push is basic)
Want complete backend ($4.95/mo) not just marketing automation ($150+/mo)
Developer-led team (prefer code over visual builders)
Can't justify $150-1,000/mo e-commerce marketing costs for simple push needs
Need flexible segmentation beyond e-commerce patterns (purchase history, CLV)
Want infrastructure that works with any platform, not just Shopify/WooCommerce

Common Questions

Why choose SashiDo over Klaviyo if Klaviyo has 150,000+ customers?

Klaviyo serves e-commerce brands (Shopify stores, DTC retailers) who need email marketing automation with SMS and push. Push is a secondary feature—Klaviyo prioritizes email campaigns, flows, and e-commerce segmentation (purchase history, CLV, product recommendations). At 10K contacts, Klaviyo costs $150-400/mo. SashiDo targets developers building any app type (social, productivity, gaming, SaaS) who need push-first infrastructure. Hosting from $4.95/mo includes unlimited push with complete backend. Different tools for different needs: Klaviyo for e-commerce email marketing, SashiDo for developer infrastructure with push. See our transparent pricing.

Does Klaviyo push work with non-e-commerce apps or just Shopify?

Klaviyo is purpose-built for e-commerce: Shopify, WooCommerce, Magento, BigCommerce integrations. Segmentation focuses on purchase history, abandoned carts, product views, customer lifetime value. Flow builders optimize for retail lifecycle (browse abandonment, post-purchase, win-back). Push notifications exist but are a secondary feature compared to email/SMS. Best suited for e-commerce marketing, less ideal for non-retail apps. SashiDo works with any app type via REST API. Universal push infrastructure, flexible MongoDB segmentation, Cloud Code for any business logic. Works across all app categories.

Klaviyo charges per contact—how does that compare to SashiDo's infrastructure pricing?

Klaviyo charges based on total contacts (email addresses, phone numbers, push subscribers combined): $20/mo for 500 contacts, $60/mo for 1,500, $150/mo for 5,000, $350/mo for 10,000, $700/mo for 20,000. Costs escalate quickly with list growth. SashiDo charges for infrastructure usage (API requests, database size, traffic), not contact counts. At 50K users: Klaviyo ~$500-1,000/mo vs SashiDo ~$25-50/mo. Pay for resources consumed, not arbitrary contact metrics. Predictable scaling without contact-based pricing traps.

Can I use SashiDo for e-commerce apps or is it only for non-retail?

Yes! SashiDo works great for e-commerce apps. Parse Server provides: MongoDB for product catalogs, orders, inventory; User auth for customer accounts; Cloud Code for checkout logic, inventory updates, order processing; Push notifications for order confirmations, shipping updates, abandoned cart reminders; File storage for product images. Integrate Stripe for payments, SendGrid for email receipts via Cloud Code. Build custom e-commerce apps with full control. Klaviyo is better if you need advanced email marketing automation; SashiDo is better if you need complete backend infrastructure with push.

What e-commerce features does Klaviyo have that SashiDo doesn't?

Klaviyo excels at e-commerce marketing automation: visual email builder (drag-and-drop), pre-built flows (welcome series, abandoned cart, browse abandonment, post-purchase), predictive analytics (expected date of next order, CLV predictions, churn risk), SMS marketing (two-way, keywords, compliance tools), deep Shopify integration (automatic sync of products, orders, customers), and revenue attribution (track email/SMS revenue). If you need sophisticated email marketing campaigns, Klaviyo is purpose-built. If you need push infrastructure with backend, SashiDo is better value.

Should I use both Klaviyo (email/SMS) and SashiDo (backend + push)?

Yes, this is a smart combination! Use SashiDo for: backend infrastructure (Parse Server hosting from $4.95/mo), push notifications (unlimited, included), database and user auth, product catalog and order management, Cloud Code for business logic. Use Klaviyo for: advanced email campaigns (if email-heavy marketing is core to your business), SMS marketing (two-way messaging, compliance), e-commerce flows and automation. Integrate via webhooks or Cloud Code. Many e-commerce apps use this approach: SashiDo for infrastructure + push, specialized email platform for campaigns.

Companies that chose SashiDo

Here's what developers are saying about building with SashiDo

Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Vlad

Vlad

iOS Dev @ producthunt.com
You don't need to know about the backend.
Focus on the product, SashiDo handle the rest.
Kasper Tornoe

Kasper Tornoe

CEO @ swipesapp.com
It is as if Parse never left.
Great support team!
Finn Larsen

Finn Larsen

Co-founder and CTO @ mustache.dk
SashiDo is our no. 1 preferred partner for Parse Server solutions.
It's really simple for both migration and new projects.
Karl Dunkelman

Karl Dunkelman

Production Manager @ lightmaker.com
Sashido has been a great partner by evolving its push notifications functionalities
to fit the needs of a variety of mobile applications that we build at Lightmaker.
Faisal Shah

Faisal Shah

Technical lead @ merchantaccountsolutions.com
SashiDo is the reason I have taken a very long and overdue vacation see my picture if you don't believe it.
Their File Migration Tool was the core reason I got hooked up with them immediately.
They Know their STUFF!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!
Muhamad Jawdat Akoum

Muhamad Jawdat Akoum

Technical Manager and Software Engineer @ mojo-tribe.com
Mojo-tribe is happy to choose Sashido as an alternative to parse.
Sashido gives priority to its clients and their needs.
They are very active and responsive to their tickets, hence they are continuously improving.
Scott Carr

Scott Carr

CEO & Co-Founder @ scancandyapp.com
If you have moved off of PARSE and the method you chose is not perfect
I strongly urge you to move to SashiDo. They truly care about your business.
Claes Jacobsson

Claes Jacobsson

Founder @ lookmark.io
Lookmark had a very smooth migration to SashiDo in 2016
and has been running like clockwork for our users around the globe ever since.
The support team is super responsive!
Emre Memis

Emre Memis

Mobile Developer @ Sayko, Inc.
It is an excellent platform that completely eliminates the need for backend,
especially for mobile application developers!
Thanks SashiDo!

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